Capturing know-how through interviewing

April, 1999

This article tells how Bain and Company captures lessons learned by using interviewing and other journalism techniques. Journalism -- including technical writing, corporate communications, investor relations, and public relations -- has three things to offer knowledge base publishers:

1. Mastery of the print medium -- still desirable for convenience and portability.
2. Reporting and interviewing skills.
3. Information marketing techniques. Journalists learn how to promote publications to authors, readers, sponsors, and advertisers.

An acquaintance with a journalism background got Bain Records Manager Chris Bednar to start thinking about how he could improve the way his company captured lessons learned on consulting assignments. Chris tells his story with commentary from our editors. Includes interviewing tips.

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