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E-commerce metrics and statistics

Posted by Benjamin L. Bunnell, Avalon Investments, Inc., on September 21, 1999.

Last week I asked a series of questions relating to e-commerce metrics and statistics. I was overwhelmed by the veritable cornucopia of prompt and helpful responses I received. The flood of quality responses was so great that I was able to find the answers to my questions without needing to tap even half of the resources offered. I now share these resources with the greater group. If you find them to be a tenth as helpful as I did, you will not be disappointed. I found most of the answers I needed at cyberatlas.internet.com and www.estats.com.


http://cyberatlas.internet.com (Check out the statistics and demographics links)
http://www.thestandard.com (Check out the metrics tabs.)


I subscribe to ECARM News, which pushes an e-mail twice a day with ecommerce news. There may be some useful links on their site: http://www.ecarm.org/

My other suggestion is to contact the librarians at Amway 616.787.6000 (general number). The reason I suggest this is that Amway just launched a sister company that is a digital destination for shopping. It is a huge site, over 15000 pages, getting 30-40 MILLION hits PER DAY. It would seem logical that the library there did research during the planning stages. I know the librarian belongs to Buslib, but I cannot remember her name and did not retain her e-mail address.


http://ecommerce.internet.com/
E-Commerce Information Portal : The Center for Electronic Commerce, DuPree College of Management at Georgia Tech is a research and teaching center devoted to the study of how organizations and managers make use of information technology to manage in electronic environments.

E-Commerce Research Room : A comprehensive e-commerce resource and portal.

E-Marketer : Commercial organization offering current awareness in the field of e-commerce.

eCommerce Resources : Resources on the Internet for Electronic Commerce (eCommerce). This is part of bookmarks, links that are presented on a South Florida television program called Internet-101.com, a weekly series explaining various facets of the internet.

Electronic Commerce and Internet Law Resource Center : Subject of the internet and e-commerce from a legal perspective. Links to journals and research papers.

Electronic Commerce Canada : Electronic Commerce Canada is a voluntary organization composed of an executive from both the public and private sectors. Some of the electronic commerce technologies addressed by ECC include streamlining processes, interconnectivity, Internet, electronic data interchange (EDI), electronic funds transfer, e-mail, security, electronic document management, workflow processing, middleware, bar coding, imaging, smart cards, voice response, and networking. Key philosophies include implementation methodologies and technology standards.

Electronic Commerce Centers and Resource Sites : The Center for Research in Electronic Commerce (formerly Center for Information Systems Management) at the Graduate School of Business, the University of Texas at Austin, is the leading center in the world for research and education in the areas of Electronic Commerce (EC) and Digital Products.

Electronic Commerce Resource Center : The ECRC Program is sponsored by the Department of Defense's Joint Electronic Commerce Program Office (JECPO). The ECRC Program assists industrial and government organizations to enter the world of Electronic Commerce.

International Sites on Electronic Commerce Policy : Links to international sites with strong emphasis on the protection of intellectual property. From U.S. Electronic Commerce Policy site.

Investorama: Internet Directory of Investors : Directory of investing sites on the web, with more than 11,754 links in 141 categories, each with a brief description. Comprehensive portal to investment links.

United States Government Electronic Commerce Policy : U.S. government treatment of E-Commerce, presented in newsletter format. Comprehensive links to other sites.


Take a look at www.emarketer.com: they usually have good and free numbers


I don't know how helpful this might be but e-commerce has come up on BUSLIB before and I get e-commerce questions available so in an effort to organize the information that has come across my wires so to speak, I created a web page with the links on; it's at
http://www2.shore.net/~amery/infocenter/ecommerc.htm


The Internet Index. Daily. Industry news and monthly statistics. www.openmarket.com
Internet Statistics. U.S. Usage by domain, location, city. www.internet.org


Shop.org has a member survey that includes some customer acquisition cost data, a summary is free on their website. Donaldson, Lufkin, Jenrette did a survey of internet retailing in conjunction with Excite, I believe it was released in April. IDC and Dataquest both have reports on Internet retailing (which cost thousands of dollars), However, I've had good luck finding summary tables in TableBase (file 93 on Dialog).


Georgia Tech's Graphics, Visualization & Usability (GVU) Center has run WWW user surveys for the past 10 years. The results are available at:
http://www.gvu.gatech.edu/gvu/user_surveys/

This new service of Nielsen Media Research lists Internet statistics on its home page.
http://www.nielsen-netratings.com/
http://www.statmarket.com/
http://www.nua.ie/surveys/index.cgi
http://www.estats.com/
www.nua.com
file://cyberatlas.internet.com
www.ruf.rice.edu/~lane/hyperstat/index.html
www.internettrafficreport.com
www.domainstats.com/
www.nua.ie/surveys/
http://www.refdesk.com/netsnap.html


Take a look at http://www.commerce.net/research/stats/indust.html. I haven't followed the links but there are predictions made in some categories. Executive summaries of some of the older CommerceNet/Nielsen surveys are also posted at http://www.commerce.net/research/stats/p_release.html. Unfortunately I think you have to pay for the current stuff.


Check out magazines such as Datamation and Computerworld. Also The Computer Almanac at http://www.cs.cmu.edu/afs/cs.cmu.edu/user/bam/www/numbers.html


Try www.nua.ie for all kinds of internet stats and www.internet.com for additional market reports/articles.


I recently put together a short list of e-commerce web sites for our bi-monthly newsletter. I don't know if they will help you or not but they are all pretty informative sites - worth a try. Good luck.
http://ecommerce.internet.com/
http://builder.cnet.com/Business/Ecommerce20/
http://www.wilsonweb.com/research/
http://130.207.57.82/ecportal.htm
http://www.ftc.gov/bcp/menu-internet.htm (consumer protection)


While doing related research today, I came across the following helpful sites:
http://cyberatlas.internet.com/
http://www.officecommunity.com/links/bizlinks/marketing_demograph.htm
http://www.allnetresearch.com/
http://www.emarketer.com/
http://www.openmarket.com/intindex/index.cfm


Try these sites:
http://www.commerce.net
http://www.iab.net


Not to toot our own horn but you might want to try the PwC e-business site:
http://www.e-business.pwcglobal.com/ There is a lot of good industry information there.

Edited on Septmeber 23, 2005