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May 2003

ARTICLES
Using plain language to build a brand (excerpt)
Society member Susan Milne describes how her company used "plain language" to build its brand name.
 
Card sorting techniques (excerpt)
References, software tools, and member experiences on how to use card sorting as a method of creating or testing taxonomies.
 
REGULAR FEATURES
Best of BUSLIB-L (the collected wisdom of the world's expert researchers)
Where to find listings of experts (new)
 
Digest: Managing intellectual assets
Annotated links to current articles and interesting Web sites.
 
How to get the most from our Web site (tutorial)
17 slides that contain an overview of our content and tips on how to use it.
 
Top 20 articles
Links to the 20 most popular articles on this site based on last month's server statistics.
 
SEMINARS (see also the calendar listing)
Knowledge base editing July 15/16, 2003 (Enfield, CT)
How to use relational databases to design a vendor-neutral information architecture, create value-added services, and streamline content management. Includes access to our Web-based Lab.
 
Integrating taxonomies October 7/8, 2003 (Enfield, CT)
A vendor-neutral introduction to the why and how of integrating business taxonomies. By "integration" we mean bridging the gaps between disciplines and cultures as well as making taxonomies available to navigation tools, incorporating them into business applications, and including them in editorial work flow. Includes access to our Web-based Lab.