Customer captial at work

July, 1997

Though regarded as one of the top ten business schools in Europe, ESSEC (Ecole Superieure des Sciences Economiques et Commercialesnear Paris) is relatively unknown outside the continent. But a new degree in luxury brand management has the potential to help the school achieve world class status.

The program began as a partnership between ESSEC and one of its "clients," Louis Vuitton Moët Henessy (LVMH) – three of the great French luxury brands. In 1991 LVMH recognized the need for a training program in prestige brands and founded a faculty Chair specializing in the marketing of luxury goods. In 1995, ESSEC expanded the program by creating an English-language M.B.A. in luxury brand management targeting an international student body.

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