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What are people saying about your company?
To get a truly comprehensive picture of what people are saying about a company today, you'd need to track:
One Society member asked for suggestions about how to track news groups, listservs, and Web sites. See below for a summary of responses.
e-Watch, recently sold by parent company Wavo to PRNewsWire, provides a daily update of everything being said about a company. Notices are delivered by e-mail with links that go to a Web site with a full report.
Cyveillance scours the Net for Web sites that sell product knockoffs, offer stolen content, or make defamatory remarks about Cyveillance clients. For example, the Arlington, Va., outfit uncovered $6 million of potential music-licensing violations in the second half of 1998 by fingering sites using songs without permission. For more information, see "Cyveillance: helping to keep the Web honest."
Issue Dynamics, an Internet "strategic communications" firm, offers a monitoring service designed to identify emerging interest in issues that may impact a company, rumors containing inaccurate information, and product "bugs." More information on its Internet Monitoring service is available on the company's Web site.
Less expensive options
Bullseye Pro by Intelliseek, a $149 program that queries over 450 search engines and databases, is similar.
Another option, less direct, can be to embed code on an intranet page so that particular searches take place on the company name. Both Dogpile and Northernlight allow such code to be embedded. In this case, whenever one goes to (or refreshes) the intranet home page, one always has a section with the latest search results for the company.
One company uses a free version of Netmind to monitor one site for new material. They also used Deja (News) to monitor all chat groups that mentioned a number of key drugs, via links with the appropriate embedded query. For more information, see "Current awareness services" on the Best of BUSLIB-L page.
We aren't aware of any service that does everything -- print and broadcast ads, magazine and newspaper articles, Web sites, and news groups.